Election Day! Get Out & VOTE!

🗳️ GO OUT AND VOTE TODAY! 🇺🇸 I'm so PROUD to say that I participated in the most important election of my lifetime. ❤️🤍💙 Lip art inspired by @vladamua   ...

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Bella Celebration Collection Swatches!

Check out these stunning Bella Celebration ShadowSense comparison swatches! They really are THE perfect neutral shadows for all seasons!! 🙌🏼   I’m LOVING Bella Cream as a contour color, and Bella Shimmer on the outer corner, although you could go really crazy using these in so many versatile ways! 😍😍   Also...

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NEW! Bella Celebration Collection!

I'm convinced this is the PERFECT COLLECTION, you guys! The Bella Celebration collection honors the BEST SELLING shade Bella with a COMPLETE COLLECTION inspired by its beauty!! Bella is universally flattering for all skin tones - so this monochromatic collection is perfect for EVERYONE!   Each new...

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Halloween Lip Art #4

To me, there is really no more recognizable symbol for Halloween than the amazing jack-o-lantern!! 🎃 I've been wanting to do one of these looks all season, and today just felt like the right day! 👻 To create this lip, I mixed Orange Soda & Peach...

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Pretty N’ Pink Shadow Comparison Swatches

The swatches you have all been waiting for! How BEAUTIFUL are these shades from the new Pretty N’ Pink ShadowSense collection?! 🎀   I love how each one is so unique 🙌🏼 They all apply SO smooth! Blend them out with a fluffy shadow brush for a...

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Pretty N’ Pink Shadows are HERE!

On Wednesdays we wear PINK! 💕 The STUNNING Pretty N' Pink ShadowSense Collection has ARRIVED IN TO STOCK TODAY, you guys! I am SO excited!       These beautiful shades are SO perfect. They are simply gorgeous shades combined with AMAZING formulas - all silky smooth and rich...

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Halloween Look – Spooky Skull

TGIF! Here are the spooky details for this skull look I shared the other day! I can’t wait to work on more fun Halloween looks all month long! 🎃💀   [gallery columns="2" link="file" size="medium" ids="8988,8989,8991,8990"]     https://www.tiktok.com/@swakbeauty/video/6878389255446547718 ...

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NEW! Pretty N’ Pink Shadows!

Oh my gosh you guys! PRETTY PINK NEW SHADOWS ARE HERE! The ballerina in me (13+ years!) is squealing right now - these colors are SIMPLY STUNNING!     It’s all about pink with the new, limited edition Pretty N’ Pink ShadowSense Collection! 💞 These fresh, pretty shades...

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Sunset in the Big City Eye Look

I've basically been wearing this eye look ALL WEEK LONG. I just can't stop, won't stop, loving this amazing trio of shadows!   Twilight Shimmer and Rust from the Sunset Skies SS Collection, along with Burgundy from the Big City SS collection, truly make BEAUTIFUL music together....

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Spotlight on Twilight Shimmer

Okay, pictures just weren’t doing Twilight a Shimmer ShadowSense ANY justice - I just had to shoot it on video so you can REALLY see that iridescent shift! 😍 I’m so in love with this perfect shade, guys! 🙌🏼   https://www.instagram.com/p/CFP51l2pWmE/   ...

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Sunset Skies Shadows Comparison Swatches

Comparison swaaaaaatches for the Sunset Skies ShadowSense Collection are HERE! Who's excited?!   I included both an indoor (fluffy background) and outdoor (wicker background) set, because these colors REALLY need to be appreciated in all lights - especially that Twilight Shimmer! It is SO magical in person!   [gallery...

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NOW IN STOCK! Sunset Skies Shadow Collection!

It's an exciting start to a new week!! The GORGEOUS new Sunset Skies ShadowSense Collection arrived in to stock late this afternoon - and you guys know I tore into that package SO fast!!   I'm legit DROOLING over these beautiful fall-ready shades! 🍂🍁   ☀ TWILIGHT SHIMMER -...

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NEW! Sunset Skies Shadow Collection!

OH MY GOSH YOU GUYS! This new ShadowSense drop is EXACTLY what I wanted for my upcoming Birthday weekend!  I cant even come close to choosing a fave! 🙈   Thanks to the new, limited edition ShadowSense® Sunset Skies Collection, the sky’s the limit for chic, sunset-inspired...

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Moonbeam Smoke Eye Look!

By request, here's the eye look from the live earlier today!! 😍 I really just can't get enough of Moonbeam Shimmer these days, I've used it basically every day since it came in! 🌙 I LOVE how Smoke Shimmer and Americano worked to compliment Moonbeam and make...

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