Color of the Day – Plumeria!

I have a VERY EXCITING announcement coming your way shortly (my VIPs already know!!), but I HAD to post this permanent line lip before I did anything else today!!   Plumeria is one of my FAVE rosey pinks in the line! This beautiful cool hot pink with...

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NOW IN STOCK! Big City Shadows!

It's HERE, you guys!! The Big City SHADOWSENSE Collection is finally in the house - and I am SOOO elated with how insanely beautiful these colors are in person!!! OMG!!!   It's true - the Big City Collections are truly my FAVE of the YEAR (so far!)...

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MOTD – Broadway Apple

🗽 MOTD - BROADWAY APPLE 🗽   Just gimme ALL the Fall tones!! 🍂🍁 I've been just ITCHING to mix Big Apple and Broadway Bronze from the new Big City LipSense Collection together since they arrived in - and today was the day! How STUNNING is this...

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Plum Champagne & Plum Pretty

Happy Sunday, loves! I hope you're all having a wonderful weekend!! Today has been spent outside watering the lawn and working on projects with hubby - honestly, it was just refreshing to be out in the sun with my #1   Today I have TWO permanent line lip...

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Bright Lights in the Big City!

。❈ ✨ 𝐵𝓇𝒾𝑔𝒽𝓉 𝓁𝒾𝑔𝒽𝓉𝓈 𝒾𝓃 𝓉𝒽𝑒 𝒷𝒾𝑔 𝒸𝒾𝓉𝓎 ✨ ❈。 I’m soooo obsessed with the stunning Big City LipSense Collection! 🗽   This jam-packed set includes THREE fall-ready shades, the perfect nude gloss, a remover to wipe your look away, PLUS a FREE shimmering cranberry bag to store...

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Colors of the Day – Nutmeg & Persimmon

TWO gorgeous permanent line colors to share today, Nutmeg and Persimmon!!   These colors are SCREAMING Fall, and I'm living for it! 🍁🍂   NUTMEG - This gorgeous warm frosty brown with a touch of orange is always an autumn fave! I love seeing how it compares to the new...

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Big City Comparison Swatches!

Finally! Comparison swatches for the Big City LipSense Collection!! 🗽 As a BONUS, I included both indoor (blanket background) AND (indirect) outdoor lighting (wicker background) to show how truly amazing these shades are in all scenarios!! [gallery columns="2" link="file" size="medium" ids="8321,8320,8319,8318,8317,8316,8315,8314"] ...

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Color of The Day – Nude Pink

NUDE PINK is today’s featured permanent line color, and it was a bit of a surprise! 😱 I recently upgraded my lighting and because of it I find my lip pics have been more color-accurate than ever - and sometimes, like today, it really opens...

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Big City Lips Collection is HERE!

Wow, you guys!! The FALL MAKEUP VIBES 🍂🍁 are officially here!! The Big City Collection is IN - and it DELIVERS! If you missed my initial impressions earlier today,  watch the live REPLAY now! ⬇️ https://www.facebook.com/swakbeauty/videos/792102107995642   This collection is absolutely STUNNING, you guys!!!!! I'm truly obsessed with these perfect shades!...

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Color of the Day – Nude

Something EXCITING is coming our way today! 👀 But first! NUDE LipSense from my permanent line project! This neutral matte chestnut brown is such a stunner for Fall! What’s your favorite way to wear Nude? ...

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Yummy Pearlizers!

These new mini Pearlizers are positively drool-worthy!! Which one are your rocking the most?! https://www.instagram.com/p/CDciiUtJvXw/  ...

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Sheer Berry & Plum

Okay, I'm working a LITTLE out of order today! When the gorgeous new Rich Bolds NDK was released today (oh my goodness I can't even get over the VALUE of these amazing kits) I realized I only had Plum and Sheer Berry left to shoot...

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Mulled Wine & Napa

Mulled Wine and Napa bring on all the dreamy wine tones, which are SO gorgeous for the Fall! 🍂🍁 🍷 Mulled Wine is a cool berry tone with a matte finish, and it's a little on the difficult to apply side! But don't be afraid of...

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Fuscia Comparison Swatches

Happy Friday, beauties! Here are some gorgeous comparison swatches for the new Fuscia to help you decide which bold pink is right for YOU! I love how each shade is totally unique and completely jaw-dropping! This is definitely my happy place when it comes to lip colors! ...

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Moonbeam Smoke Eye Look!

By request, here's the eye look from the live earlier today!! 😍 I really just can't get enough of Moonbeam Shimmer these days, I've used it basically every day since it came in! 🌙 I LOVE how Smoke Shimmer and Americano worked to compliment Moonbeam and make...

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