Today’s featured permanent line color is… GODDESS! 😍

I remember when Goddess was first debuted – it came out a few years ago as a limited edition during an event in Australia – meaning it dropped here in the states at 2am! 😱 I remember setting my alarm and furiously ordering as fast as I could (in those days colors sold out IMMEDIATELY, we’ve come a long way, baby!) and being SO thrilled when I finally snagged them.

And honestly, the excitement over Goddess never really went away! It remains one of my most POPULAR soft pinks – it’s a cool tone with a slight lilac tint that really sets it apart! I love that it’s a stunning shade that’s not TOO bold.