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Owner, SWAK Beauty

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swakbeauty

Somewhere along the way, a lot of women were taugh

Somewhere along the way, a lot of women were taught that makeup has an expiration date.

That shimmer is “too much.”
That bold lipstick should be saved for special occasions.
That winged liner has to be perfect to be wearable.
That after a certain age, beauty should become smaller, quieter, safer.

I don’t really believe that. 🤍

I think makeup is supposed to be creative. Expressive. A little imperfect sometimes. Fun, even.

So if you love shimmer, wear it.
If you love red lipstick, rock it on a random Tuesday.
If your eyeliner and brows are cousins not twins? You’re doing just fine 😂

I want this page to feel like a corner of the internet where beauty rules matter a little less - and enjoying makeup matters a little more.

follow for more makeup that feels FUN again 👀

#makeupover40 #makeuprules #redlipstick #wingedliner #shimmereyeshadow

you guys asked for Blu-Red vs Melon Mojito… so her

you guys asked for Blu-Red vs Melon Mojito… so here’s warm vs cool red on expert mode 👀🔥

These two are WAY closer than the last comparison - especially on camera.

Blu-Red pulls slightly cooler/brighter.
Melon Mojito leans a touch warmer/softer.

tbh this is the kind of undertone difference makeup people will either immediately see… or look at you like you’re crazy 😂

Tiny shifts in undertone can completely change the vibe of a red lip - and make one shade feel more flattering on your skin tone - even when the colors look almost identical side-by-side.

Which one are you picking? 👀❤️

#redlip #redlipstick #lipsense #warmvscool #makeupcomparison

cool red vs warm red… pick your fighter ❤️👀 same

cool red vs warm red… pick your fighter ❤️👀

same red family. totally different mood.

on one side: Blu-Red ❤️
a bold cool-toned blue-red.

on the other: Beautiful Brick 🧡
a warmer terracotta-orange red.

this is why finding *your* red lipstick can feel completely different person to person - undertones change EVERYTHING.

which side are you choosing? 👀

comment RED and I’ll send you the comparison + both shades ❤️

#redlipstick #redlips #coolredlipstick #warmredlipstick #lipsense

don’t judge because i’m not even sorry 🤭 Pink Pet

don’t judge because i’m not even sorry 🤭

Pink Petal Lip Liner + Petal Plump Gloss is giving that soft glossy “your lips but prettier” effect with just enough plump to make everything look extra juicy 👀✨

this combo feels fresh, healthy, glossy, and ridiculously easy to wear for spring + summer.

products:
💗 Pink Petal Long-Lasting Lip Liner Pencil
💗 Petal Plump Glowify Juicy Plumping Gloss

comment PETAL and i’ll send you all the details 🌸

#lipcombo #glossylips #pinklips #plumpinggloss #lipsense

okay but which side wins? 🤔 personally… i still

okay but which side wins? 🤔

personally… i still like BOTH depending on the mood. sometimes i want the bold dramatic wing. sometimes i want something softer and more lifted.

as for me? i don’t think either one is “wrong.”

there’s room for both ✨

comment LINER and I’ll send you the products used + my lookbook link 👀

and yes - LOVEMOM is still good for 10% off on SWAK through midnight tonight 💕

#wingedliner #millennialmakeup #softglam #eyelinertips #makeuptutorial

this week’s looks ✨ bolds, nudes, matte, shimmer

this week’s looks ✨

bolds, nudes, matte, shimmer and everything in between… 👀

which look is your fave? comment the slide below and I’ll send you the details ↓

ps - little Mother’s Day surprise 💕
use code LOVEMOM for 10% off at checkout through tomorrow.

thank you guys so much for being here this week - truly appreciate you. 🫶🏼

#everydayglam #makeupover40 #makeuplooks #softglammakeup #lipcombos

who decided black cherry lips are only for fall? 👀

who decided black cherry lips are only for fall? 👀

because this combo with soft glam eyes feels WAY too good to save for one season 🤎

Deep Burgundy + Scarlet Shine gives that rich black cherry vibe, but the shimmer keeps it feeling soft, glowy, and wearable instead of heavy.

I paired it with Dusty Plum liner and now I already know this is becoming one of my go-to glam lip combos ✨

black cherry lips forever, actually 🤝

Want the full eye + lip combo?
Comment AFTERGLOW ✨

#blackcherrylips #softglammakeup #berrylips #springmakeup #lipcombo

THIS trio came back for a reason 👀 Brownstone Shi

THIS trio came back for a reason 👀

Brownstone Shimmer, Crushed Velvet, and Clove are honestly the kind of shades that remind me why neutral makeup never really goes out of style.

Soft definition. Glowy shimmer. Easy depth. Everything just works together without looking harsh or overdone.

I already know I’m going to be reaching for this combo constantly again - this is why neutrals never die

follow for more real life glam 🤎

Want the full eye + lip combo?
Comment AFTERGLOW ✨

#softglammakeup #neutraleyeshadow #shimmereye #wearableglam #blackcherrylips

i was so excited these shades are back that i had

i was so excited these shades are back that i had to immediately share this fave look 👀

yes… this is actually ShadowSense on the lips ✨

Brownstone Shimmer + Crushed Velvet Shimmer topped with Glossy Gloss for the prettiest smoky champagne lip.

technically made for eyes.
accidentally incredible on lips 😭

comment VELVET and i’ll send you the link 🤎

#ombrelips #metalliclips #makeuphasnorules #lipcombo #cooltonedmakeup

If you’re like me and thought a cool nude lip was

If you’re like me and thought a cool nude lip was giving “lifeless”...

You just need a cool-toned nude combo that still has softness, dimension, and glow instead of washing everything out ✨

The trick is keeping it balanced:
a softly contoured mauve liner, a cool nude center, and a high-shine gloss to keep everything looking fresh and wearable.

Cool tones don’t have to mean gray, flat, or overly icy - they can actually make your makeup look softer and more polished when the tones are right 👀

If you want the full lip combo + products from this look, comment COOL and I’ll send you the link 💗

#cooltonedmakeup #nudelipcombo #cooltonedlip #softglammakeup #lipcombo

“i don’t look good in cool tones” honestly… i used

“i don’t look good in cool tones”
honestly… i used to think the same 👀

for me, it’s not about avoiding cool tones - it’s about how you wear them.

keeping the lid soft + light, diffusing the depth instead of packing it on, and skipping harsh liner makes everything feel lifted instead of heavy ✨

and a bright cherry blush keeps the whole look fresh (not flat) ✨

this is cool-toned… just done in a way that actually flatters.

comment BLUSH and I’ll send you the full look + products 💗

#cooltonedmakeup #softglammakeup #everydayglam #makeuptechnique #eyeshadowcombo

two pinks. no wrong answer 👀 Cherie Shine vs Swee

two pinks. no wrong answer 👀

Cherie Shine vs Sweetheart Shine - same formula, completely different vibe.

Cherie is that richer fuchsia moment with a luminous sparkle, while Sweetheart brings a brighter watermelon pink with a soft champagne glow ✨

If you’ve ever felt like “pink is pink”… it’s not 🤭

Which one are you?

Comment PINK and I’ll send you the link 💌

#pinklips #whichoneareyou #lipcomparison #lipcombo #springmakeup

two weeks of looks 👀 soft neutrals, glossy lips,

two weeks of looks 👀

soft neutrals, glossy lips, bold moments… a little bit of everything ✨

which slide is your favorite??

tell me the slide number ↓

#makeuplook #lipcombos #glowymakeup #everydayglam #over40beauty

I mixed these two together to create the exact ton

I mixed these two together to create the exact tone I wanted - and this is why I don’t chase the “perfect” shade anymore. 👀

One adds that soft rosy warmth, the other deepens it just enough so it doesn’t wash me out… and together it just works 💗

You can tweak this combo depending on what you want:
more pink, more depth, softer, richer… it’s completely customizable.

Finished it with satin matte gloss to smooth everything out and give that soft, diffused finish ✨

comment ROSE and I’ll send you the link 💌
(save this one - this combo is too good to forget) ✨

#lipcombo #rosylips #customlipcolor #makeuphacks #everydaymakeup

I hear this one a lot - but shimmer isn’t the prob

I hear this one a lot - but shimmer isn’t the problem… it’s placement.

For this look I kept it really intentional:
✨ the more shimmery shade (Toasted) right on the center of the lid
✨ a softer shimmer (Roasted Coffee) blended through the outer corner
✨ diffused liner to keep everything balanced

(Toasted Shimmer is currently only available on SWAK 👀)

comment SHIMMER and I’ll send you the full look 💗
(save this if you’ve been avoiding shimmer 👀)

#softglammakeup #browneyeslook #shimmereyeshadow #makeupover40 #shimmershadow

There’s one thing I always keep in mind with a smo

There’s one thing I always keep in mind with a smoky eye…

When the eyes are doing this much, your lip shouldn’t compete.

It’s not about going boring - it’s about keeping everything balanced so the look still feels polished and wearable.

I kept the lip soft and glossy with Nude Honey + Cappuccino and Stardust ✨

Paired with yesterday’s smoky eye… this look is too good 🙌🏼

Save this combo for later 🤍
Comment SMOKE and I’ll send you the full look + products 👀

#softglammakeup #lipcombo #makeupbalance #smokyeye #everydayglam

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