NEW HOLIDAY PRODUCTS JUST LAUNCHED

Hocus Pocus Book Lip Art

Sistahhhs! 🧹 I’m SO excited to share this BOOK 📕 lip art with you that I created in honor of #HocusPocus! 🧙‍♀️   I actually attempted this look THREE times before I landed on this version - I admit to really struggling with those up close stitches and...

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Plum Cherry Look of the Day

Diving deeper into fall vibes today with this oh-so "moody" look - I'm living for these rich, deep tones! 🌙   On my eyes, I LOVED using the new Charcoal Shimmer - which is for sure going to be a STAPLE in my arsenal (mental note to...

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Summer Neutrals Look Of The Day

Okay, I'm just liiiiiiving for summer neutrals right now. Today's look is soft and sweet, and oh-so VERSATILE!! I feel like I could wear this *anywhere*, day or night! 👏   On my eyes, I first applied Ember Pearlizer as a base all over the lid. It...

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Natural Nude Shadow Comparison Swatches!

How DROOL WORTHY is this swatch palette, you guys?!  The beautiful colors of the Natural Nude ShadowSense collection make such EXCITING and UNIQUE additions to the matte finish natural hues in our line. 😍😍😍 And BETTER than any "boxed" palette, these are ALL cream-to-powder, baby.  Easily...

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Natural Nude Shadows Are HERE!

The gorgeous Natural Nude ShadowSense Collection is HERE, ladies! I’m so excited to have these beautiful, and oh-so versatile shades in stock and ready to ship!!     Americano and Natural Tan are returning FAVES, and Clove is ALL NEW! 👏🏼   [gallery link="file" size="medium" ids="10312,10307,10308,10311,10310,10309"] I absolutely LOVE Clove in...

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Halloween Look – Queen of Hearts

𝕺𝖋𝖋 𝖜𝖎𝖙𝖍 𝖙𝖍𝖊𝖎𝖗 𝖍𝖊𝖆𝖉𝖘! ♥️ I’m loving this Queen of Hearts look!   I was inspired by this idea I’ve had in my head for a neckline since I did the Beetle-jester earlier this month - I wanted to try something with more dimension.   [gallery link="file" size="medium" columns="5" ids="9211,9212,9213,9214,9215,9216,9217,9218,9219,9220"]   This Queen...

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Moonbeam Smoke Eye Look!

By request, here's the eye look from the live earlier today!! 😍 I really just can't get enough of Moonbeam Shimmer these days, I've used it basically every day since it came in! 🌙 I LOVE how Smoke Shimmer and Americano worked to compliment Moonbeam and make...

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MOTD – Purple Pearl

I did this look LIVE over on my TikTok yesterday, and I had so much fun with everyone that popped on to join me! I LOVE how this look came out - and YES - Purple Reign made YET ANOTHER appearance! I'm officially #addicted. I'm also living...

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MOTD – Creamy Nude

Anyone that's been following me for a while knows I'm a sucker for an ombré nude lip! I'm OBSESSED with how well Creamer works in ombré looks, and I love how it worked so beautifully with Nude and Bella in this trio! I wanted a neutral...

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MOTD – Bubblegum Kisses

I just can't stop with the pinks this month! Valentine's Day has my heart all a flutter, and I'm definitely for wearing it all over my face! 😍 It's been fun to circle back to some of my favorite pinks that have been released this year....

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MOTD – CRYSTAL QUARTZ

You know it wouldn't be long before I mixed these gorgeous colors of the Sheer Crystal Duo together!! 🙌 I absolutely LOVE how these two combine together to create this gorgeous medium berry! This is totally giving me "berry Bella" vibes, and I'm living for it!! [gallery...

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MOTD – Gingerbread

Ahhh, it feels SO good to be back to the swing of things - and today's arrival of Gingerbread couldn't be better timing!! Coinciding with the re-release of one of my fave shadow colors, Candied Cocoa Shimmer, I knew a look featuring the two was...

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GRWM/MOTD – HOLIDAY SPIRIT

I had SO much fun creating this look LIVE with you all on Thursday! It took a day to get the images edited (SO many exciting things happening on my team this week!!) but here they are! I can't get ENOUGH of this gorgeous rich ombré...

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MOTD – COPPER HONEY

It's been a little while since I've done a full MOTD!! 😱 But it feels GOOD to be back today with this GORGEOUS fall combo! I've been thinking about this eye look for days. I'm loving the green/natural tones this season, and this eye captures it all, with just...

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HALLOWEEN MOTD – CELESTIAL BODY

https://www.facebook.com/swakbeauty/videos/465038397434480 Okay, you guys - this one was a doozy! I should have learned my lesson from the Disney Channel look I tackled earlier this season 😅 - circles on the face are HARD, ya'll. 😆 This look featured a few circles - one full (sun) and...

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