The Gorgeous Royal Gems Collection!

I’m SO excited to share these pics of the entire gorgeous Royal Gems Collection with you all tonight!! These intoxicating colors, inspired by real jewels and gemstones, are the PERFECT kickoff to the holiday season!! 🎄

I’ve found the ULTIMATE HOLIDAY RED!! Oh my goodness you guys – Red Ruby is INSANELY beautiful! The picture hardly even does it justice, too.  It’s a velvety, metallic red – it’s just incredible.

I included a BONUS pic of Red Ruby with Diamond Kiss Gloss because these two were MADE for each other!! 😍🙌

Emerald Shimmer, Warm Gold Shimmer and Sapphire Shimmer are also VERY exciting! I’ve been WAITING for a true gold for so long, and this one does NOT disappoint. It’s smooth and the exact shade of yellow gold I’ve been dreaming of. Emerald Shimmer and Sapphire Shimmer both completely live up to their names – they shine so brightly! I love that they can be built up to be worn bold, or blended out for a more sheer appearance.

EVERYTHING YOU NEED to create a stunning holiday look is in this collection! 😍 The collection comes packaged in a gorgeous gift-ready soft touch presentation box that makes it a REALLY special gift for someone you love (or yourself!) this holiday season! 🎁 Colors are also available individually.

Comment below, message me, or text the word ORDER to 937-249-0863 to claim your collection today! 😘

Welcome… The Royal Gems Collection!

It’s been another long day of packing orders, shooting and editing – and these gorgeous colors of the Royal Gems Collection have been SO much fun to play with! #workthatdoesntfeellikework

Everything you need for a gorgeous holiday look is right here!! 🙌

If you missed my first impression review of the Royal Gems Collection when it arrived into stock, check the video out below! (Keep scrolling for pics!)

The ROYAL GEMS collection is here! 💎

Posted by SWAK Beauty on Friday, November 15, 2019

❤️ RED RUBY LIPSENSE – OH MY STARS, you guys! This is my new favorite red – and I never thought I would be able to say that! It is smooth and VELVETY, with a gorgeous metallic finish. I am simply OB-SESSED with this red and I’m never looking back.

💚 EMERALD SHIMMER SHADOWSENSE – This rich green is so beautiful! It has a smooth finish and a TRUE emerald green tone and will be the compliment all of your favorite holiday looks!

💙 SAPPHIRE SHIMMER SHADOWSENSE – Oh my goodness, this one took me by surprise. We’ve had a few gorgeous blues released this year – but this one really stands out! It catches the light in the most beautiful way – I can’t wait to wear this one as a bold eyeliner!

💛 WARM GOLD SHIMMER SHADOWSENSE – YES! Finally! A TRUE gold ShadowSense!! This color is just perfection and I will absolutely be hoarding extras because I can never run out of this staple hue.

💎 DIAMOND KISS GLOSS – This gorgeous gloss, filled with REAL crushed diamonds, has been on the top of my favorites list for a while now. It’s the PERFECT icing on the cake of this stunning collection and really does AMAZING things over Red Ruby (stay tuned for pics coming your way soon!)

I still have a bit more work ahead of me – my lip pics, shadow eye pics, Red Ruby selfies and comparison swatches will be posted SOON!! 😘

Loving the Golden Lights Collection!

I’ve been working furiously to get these gorgeous pics of the GOLDEN LIGHTS COLLECTION ⭐️ up since last night! These colors are simply INTOXICATING, you guys! This is probably my favorite collection as a whole that’s been released this entire year – and that’s saying A LOT!

Just L👀K at all that sparkle!! ✨

This collection truly lives up to it’s name! It’s filled with golden-inspired shades and it illuminates gorgeous light from every corner!

DON’T FORGET – if you grab all 4, you’ll get it in a FREE gold glittering makeup pouch PLUS a FREE Ooops! Remover!

I’m also really LOVING this eye combo that I did to match the Golden Lights Collection! It’s a quick easy look that compliments every color (and gloss!) in the collection! 🙌🏼

The Golden Lights Collection is HERE!!

I have been working on shooting the gorgeous Golden Lights Collection all day today (I seriously love my job, playing with these gorgeous colors for “work”) – and WOWZA, ya’ll – it’s STUN-NING! 😍

I’m overwhelmed with love for these gorgeous colors, and I’m honestly having a very difficult time choosing a favorite. They are all so beautifully unique, and I will be reaching for them all holiday season long – and beyond.

💕 HEART OF GOLD LIPSENSE – HOLY NEW FAVORITE PINK, you guys!! Heart of Gold is SOOoOoo sparkly! It’s probably the sparkliest color we’ve ever had – I’m talking FLOODED with pink and gold glitter – and I’m DROOLING over it.

⭐️ GOLDEN PEARL GLOSS – This gloss IS SO SPECIAL you guys!! I can’t wait to show you this on the lips, OMG! This creamy champagne gloss is SO buttery smooth with a pearly beige finish. It’s like nothing I’ve seen before!

✨ GOLD BAR LIPSENSE – This is a TRUE gold, with a very sheer application and metallic finish. It’s ideal for layering on top of your favorite LipSense colors (omg this will look AMAZING over Heart of Gold!) or worn alone for a modern twist!

🍾 PROSECCO LIPSENSE – I’m absolutely loving this beautiful sheer, apricot-peach shade – it’s loaded with pink and gold glitter and it’s filled with sparkle!! I love that it’s a shimmering neutral with a fall twist – it feels SO festive and fun! I can’t wait to mix and layer with this one, too!

This collection truly lives up to it’s name! It’s filled with golden-inspired shades and it illuminates gorgeous light from every corner!

DON’T FORGET – if you grab all 4, you’ll get it in a FREE gold glittering makeup pouch PLUS a FREE Ooops! Remover!


It’s been a little while since I’ve done a full MOTD!! 😱 But it feels GOOD to be back today with this GORGEOUS fall combo!

I’ve been thinking about this eye look for days. I’m loving the green/natural tones this season, and this eye captures it all, with just a touch of shimmer. (And yes – I still have a FEW Mystic Moss in stock, if you’re dying for this perfect fall green! 😍)

I can’t seem to stop mixing with Chocolate Copper, and today is no exception. Today I mixed with Nude Honey, and wowza – what a subtle yet stunning combination!! 😍 I thought about using a specialty gloss, but the sparkle was so gorgeous all on its own I didn’t want to change one thing about it 😆

Here’s everything I used for this look!

💋 Silk Pore & Wrinkle Minimizer
💋 Medium CCTM & Medium Concealer, mixed
💋 Americano ShadowSense for contour
💋 Bronze BlushSense
💋 Candlelight ShadowSense under eyes
💋 Sandstone Pearl Shimmer, Mystic Moss, Orange, Americano & Rustic Brown ShadowSense on eyes
💋 Starry Sky EyeSense for upper winged liner
💋 Onyx ShadowSense on lower lash line
💋 Green EyeSense Pencil on waterline
💋 Rustic Brown ShadowSense on brows
💋 Black LashSense VolumeIntense Mascara (Regular & Waterproof formulas layered)
💋 Chocolate Copper & Nude Honey LipSense, mixed 1:1
💋 Glossy Gloss
💋 Ardell Fright Night Bat Those Lashes

Welcome… Deep Burgundy!

I’m SO excited I had the chance to work on these images for Deep Burgundy today! 🙌 This color is just insanely beautiful!! You guys KNOW I’m a sucker for a deep and vampy shade, and this one is just stunning. 🤩

I love how easily it applies, too!! Those who had trouble with Mulled Wine in the past will absolutely LOVE Deep Burgundy. (If you missed me apply it live yesterday for the first time, scroll down to watch the replay now!)

It’s actually really unique compared to other deep shades we have. It has a merlot-brown tone that just really sets it apart in the most beautiful way. I am going to be wearing this color ALL 👏 FALL 👏 SEASON 👏 (Comparison swatches will be coming soon!)

I still have a handful of Deep Burgundy available for shipping, so let me know ASAP if I can send one your way!

Halloween MOTD – Sugar Skull 2.0

Yup. I’m pretty much obsessed with how this Sugar Skull in honor of #DiaDeLosMuertos came out today! I first attempted a similar look two years ago, and struggled in a big way. It was intimidating to come back, but I knew I had to give the Sugar Skull another shot. I’m SO glad I did!!

Hot tip: I used a mix of Light CCTM with White Concealer and a touch of Snow ShadowSense for the skull base – I really love and recommend this mix whenever you need a white base. White Concealer all on its own can look a little patchy in large portions (as its meant for spot concealing and brightening) and nobody wants to use that much ShadowSense when they don’t need to – so the CCTM really helps it stretch MUCH further.

What do you guys think of this look?!

Here’s everything I used!

💋 Silk Pore & Wrinkle Minimizer
💋 Glam Side: Medium CCTM & Medium Concealer, mixed. Candlelight ShadowSense as eyeshadow base & under eyes. Rustic Brown SS on brow.
💋 Sugar Skull Side: Light CCTM, White Concealer & Snow ShadowSense mixed as skull base
💋 Violet, Deep Plum & Onyx ShadowSense
💋 Onyx ShadowSense for chin & nose
💋 Finishing lines drawn with Black EyeSense
💋 Starry Sky EyeSense for winged liner
💋 Black LashSense VolumeIntense Mascara
💋 Majestic Purple, Peacock Pearl & Blackberry LipSense Ombré with Glossy Gloss

MOTD – Nude Honey

I was SO excited to finally crack open Nude Honey today! It’s legit STUNNING – and quite possibly my new favorite nude! 😍

It applies milky and smooth, leaving the PERFECT kiss of
caramel nude color which is SO flattering and warm.

How stunning is this amazing matte nude?! It has the PERFECTTTTT amount of color while still being very understated and subtle. I LOVE how I feel in this color!! It’s just so fresh and modern. 😍

I’m also totally digging this eye combo – I’ve been wearing this one NON STOP over the last week or so. It’s just so simple, easy, and gorgeous! 🙌

Welcome… The Intense Hues Lippies!

I’m SO excited to finally share the lip colors of the Intense Hues Collection with you all!

These colors ARE Intense – and oh so gorgeous! Midnight Muse is a returning favorite of mine, and both Ocean Gem and Majestic Purple are both catching my eye as new additions to my Fall favorites list! 🙌

Ocean Gem really took me by surprise! I wasn’t expecting to be as flattering as it is – I really LOVE it! 🤤

I love that Majestic Purple is a true, deep, ROYAL purple. 👑 It’s simply stunning – and it doesn’t hurt that its a great match for my hair, too 😘

Midnight Muse is the perfect completion to this gorgeous trio of colors. I’ve been meaning to re-shoot this color solo for a while now – I’m SO happy that I did. I never really caught the gorgeous depth of this color before – it’s truly special!! 🤩

As a side note, I’m wearing Americano & Sandstone Pearl Shimmer ShadowSense on my eyes, with Starry Sky EyeSense for my upper liner and Purple EyeSense Pencil in my waterline. On my upper lashes I’m wearing Black LashSense, and on my bottom – the new Regal Plum. I REALLY LOVE how I got the best of both worlds using two mascara colors today – the dramatic black I’m used to on my upper lashes, with a fun pop of color on my lower lashes!! This is a great way to try the coordinating LashSense colors from the Intense Hues Collection in a more subtle and wearable way!


Sneak peek at the NEW Halloween look coming your way tonight! ✨🌙#celestial #celestialmakeup #halloween #halloweenmakeup #sunmoonandstars #tiktok #swakbeauty

Posted by SWAK Beauty on Tuesday, October 22, 2019

Okay, you guys – this one was a doozy! I should have learned my lesson from the Disney Channel look I tackled earlier this season 😅 – circles on the face are HARD, ya’ll. 😆

This look featured a few circles – one full (sun) and two half circles (for the moon) to be exact. And after what seemed like endless tweaking – I’m pretty happy with how this look came out! Sometimes you just need to take a step back. 🙈 #neversatisfied

I absolutely love the sun, moon and stars theme and these colors work so beautifully together. As a side note – I remember wanting to do this look last season, but not having the proper colors in my arsenal to pull it off. With the Rainbow Collection at my side this ENTIRE month, it’s been amazing to work any idea I choose – and always have the colors I need ready to go. 🙌

I loaded up the glitter and rhinestones which I think really completed the look nicely. I mean… any excuse for sparkle, amiright?! 🤩

And can we just TALK about this lip combo? I LOVE how Midnight Muse and Tahitian Pearl Gloss create this gorgeous hue that, to me, looks like my favorite pair of denim jeans. 👖

Here’s everything I used for this look!

💋 Silk Pore & Wrinkle Minimizer
💋 Medium CCTM & Medium Concealer, mixed
💋 Candlelight ShadowSense as eyeshadow base & under eyes
💋 Sun Side: Orange & Yellow ShadowSense mixed 1:1 as sun base, Orange to shadow, Snow to highlight, Americano in eye crease, gold loose glitter added
💋 Moon Side: Silver Shimmer ShadowSense as moon base, Snow to highlight. Denim, Lapis Glitter, Indigo & Violet as night sky, Snow as stars, white and silver loose glitter added
💋 Finishing lines drawn with Black EyeSense
💋 Starry Sky EyeSense for winged liner
💋 Black LashSense VolumeIntense Mascara
💋 Midnight Muse LipSense with Tahitian Pearl Gloss
💋 Kiss Couture Lashes

Welcome… The Intense Hues Collection!


I had a lot of fun swatching this gorgeous collection today!


👁 Deep Cobalt LashSense – This vibrant blue mascara is rich in color and so stunning. It will also make the whites in your eyes pop, making you look more rested! Try blue mascara for grey, brown, or light green eyes…or just to make a statement!

💋 Midnight Muse LipSense – One of my favorite blues! A deep navy with a matte finish, this lip color is unique without being too bold – such a fun Fall statement!


👁 Jewel Jade LashSense – This deep teal aqua LashSense mascara is such a fun pop of color! Green tones look amazing with brown and hazel eyes, or anyone looking to draw attention to their eyes! Alternatively, apply Black or Brown LashSense first, and then Jewel Jade to the tips of your lashes for a flick of color without being too bold!

💋 Ocean Gem LipSense – I’m absolutely LOVING this deep teal lip color, and its matte finish. This color is SO on trend for this season, and I can’t wait to wear it!!


👁 Regal Plum LashSense – This earthy plum is definitely the most wearable and natural-looking of the Intense Hues Collection. Purple mascaras look especially gorgeous with a variety of eye colors, from brown, green, hazel to blue. If you’re curious about tinted mascara but you’re not sure where to start – look here!

💋 Majestic Purple LipSense – This stunning royal purple is so special! It’s matte finish gives it a clean and modern look, while it’s quite a bit deeper and vampier than any purple we have currently!

Colors are available as duo sets that include a FREE matching organza bag, and also available individually! Comment below, message me, or text the word ORDER to 937-249-0863 to claim your faves today! 💋

Halloween MOTD – Rainbow Skull

I had SO much fun playing with this look today!! It was a bit challenging, and I’m not 100% happy with the way everything turned out (who ever is with these looks?! 🙈) but overall I think it’s pretty cool!

NEW #Halloween look coming at you today! PLUS, I’m now on #TikTok! 🎃👻

Posted by SWAK Beauty on Tuesday, October 15, 2019

I used a base of Snow ShadowSense for all areas “rainbow” to make the colors pop a bit more – including my eyebrows. It also softened the colors a bit to be more pastel, which I really love in this look.

Black EyeSense liquid liner really gives these Halloween looks a BEAUTIFUL finish! 🙌

Here’s everything I used for this look!

💋 Silk Pore & Wrinkle Minimizer
💋 Medium CCTM & Medium Concealer, mixed
💋 Candlelight ShadowSense as eyeshadow base & under eyes
💋 Snow ShadowSense as Rainbow area base & brow base
💋 Red, Orange, Yellow, Green, Seafoam Green, Blue, Violet & Turquoise ShadowSense + Pink Berry BlushSense for skull rainbow
💋 Seafoam Shimmer, Green & Snow ShadowSense mixed on eyelid
💋 Pink Berry BlushSense in eye crease and as skull shading
💋 Orange ShadowSense in waterline
💋 Seafoam Shimmer SS on brows
💋 Silver Luster LipSense with Silver Shimmer SS on top for teeth
💋 Black EyeSense for all finishing lines
💋 Starry Sky EyeSense for winged liner
💋 Black LashSense VolumeIntense Mascara
💋 Kiss Blowout Beehive Lashes

(I probably forgot to list a few things, but I tried to remember it all! 😆)


Thank you to everyone who was able to hop on to my Facebook Page live with me today to create this fun #Halloween look! 🎃 I absolutely LOVE how this one turned out!!

If you missed this live, watch the replay below! ⬇️

𝓞𝓸𝓱, 𝓸𝓱𝓱, 𝔀𝓲𝓽𝓬𝓱𝔂 𝔀𝓸𝓶𝓪𝓷… 🔮HALLOWEEN GRWM LIVE! 🎃👻 Come say hi!

Posted by SWAK Beauty on Thursday, October 10, 2019

Here’s everything I used for this look!

💋 Silk Pore & Wrinkle Minimizer
💋 Medium CCTM & Medium Concealer, mixed
💋 Medium Concealer on Blemishes
💋 Candlelight as eyeshadow base & under eyes
💋 Green ShadowSense on eye lid
💋 Onyx ShadowSense on outer corner
💋 Silver Shimmer ShadowSense on inner corner
💋 Platinum Glitter ShadowSense under brow bone
💋 Starry Sky EyeSense for winged liner
💋 Rustic Brown ShadowSense on brows
💋 Black LashSense VolumeIntense Mascara
💋 Candy Apple Green & Blackberry LipSense, ombré
💋 Candy Apple Green & Silver Luster LipSense, mixed 1:1 as lip highlight
💋 Glossy Gloss
💋 Kiss Couture Push Up Lashes

NEW IN STOCK – The Tahitian Pearl Collection!

The Tahitian Pearl Collection is HERE, invoking the metallic, iridescent and exotic colors of your dreams! 🙌🏼

How STUNNING are these shades?! I’m absolutely OBSESSED with every single one! 😍

✨ SILVER LUSTER LIPSENSE – this stunning metallic silver has amazing sparkle and is the perfect compliment for all your frosty and icy looks!

✨ CHOCOLATE COPPER LIPSENSE – this gorgeous warm and glowing golden copper is the perfect shade for all your most festive fall looks!

✨ PEACOCK PEARL LIPSENSE – my new favorite purple! This bright berry color has blue and violet glitter that truly makes it stand out from the pack!

✨ TAHITIAN PEARL GLOSS – hands down my new favorite gloss! This gorgeous lightly maybe tinted gloss is flooded with green, violet and blue glitter, and is truly remarkable!

Every color in the Tahitian Pearl Collection applies buttery and smooth! 🙌🏼 I just can’t get enough of how PERFECT these colors are!!

I’m also pleasantly surprised with just how WEARABLE this collection is! These colors are luxurious and crazy flattering! I’m absolutely in LOVE!!!!!

It’s SO hard for me to choose a favorite! I know each and every one of these will end up in HEAVY rotation in my collection! 😍

These colors are just SO intoxicating – even the up close pictures can’t quite do them justice!

Metallic, iridescent and GORGEOUS – all of my favorite things in one amazing collection. 🔥

Don’t let these pass you by. 😘 Stock is moving FAST! Comment below, message me, or text the word ORDER to 937-249-0863 to claim your faves tonight!

The Tahitian Pearl LipSense Collection set also comes with an Ooops! Remover, which will remove your lip color at the end of the day! It’s literally everything you need (color, gloss and remover!) to start your LipSense Collection (or to add onto your faves!)

Grab the collection and receive a FREE Silver Pearl Organza bag with your purchase!! Colors and gloss are also sold individually.

MOTD – Black Cherry

Black Cherry, you have me under your spell! 🍒🔮I love you more than I ever imagined possible. This color is THE perfect shade for the fall and winter seasons – so you can expect to see me in this color quite a bit! It’s simply divine, and it looks amazing on all skin tones!!

On my eyes, I’m wearing Red ShadowSense from the Rainbow Collection (can’t stop won’t stop loving my Rainbow shades!) with Garnet and French Roast layered on my outer corner and crease. A touch of Shell glitter in my inner corner and on my highlight really helps to balance the look.

Here’s everything I used for this look!

💋 Silk Pore & Wrinkle Minimizer
💋 Medium CCTM & Medium Concealer, mixed
💋 Medium Concealer on Blemishes
💋 Candlelight as eyeshadow base & under eyes
💋 Red, Garnet, French Roast & Shell Glitter ShadowSense
💋 Starry Sky EyeSense for winged liner
💋 Rustic Brown ShadowSense on brows
💋 Black LashSense VolumeIntense Mascara
💋 Black Cherry LipSense
💋 Glossy Gloss
💋 Kiss Couture Push Up Lashes

Product added to cart

No products in the cart.